Philippe Demar

Art Director
& Graphic Designer

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Tim Hortons

Timbits Soccer

My role:
Group Design Director

@ GUT TorontoIn 2026, during the world’s biggest football moment, Tim Hortons partnered with Jonathan David to spotlight Timbits Soccer, a program that encourages more than 250,000 kids to play sports every year.

Built around the platform “Play is the play,” the campaign celebrates the idea that before the game can be beautiful, it has to be fun.

We created a visual identity that contrasts the aesthetics of high-performance sports photography with authentic moments of kids simply enjoying the game, while playful Timbits illustrations depict the spectacular moves these children dream of achieving one day.

To amplify the program during the tournament season, Tim Hortons also launched limited-edition Timbits flavours inspired by some of the world’s top football nations.






































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